How Much Do GPSR-Compliant Labels Cost for Online Sellers?

• Prices from €199 per year or €400–600 one-time per category
• EU Label Compliance: €290/year, unlimited products, 1 market
• Service scope varies: from labels to technical files and authority contact
• Not all providers deliver print-ready labels
• Additional costs possible for document review, risk analysis, or authority contact

Updated 1 November 2026 · 6 sources checked

Providers compared

Prices as published on each provider's website on 1 November 2026, excluding VAT unless stated. Each row links to its source.

What Does the Law Require? (GPSR, Articles 9, 16, 19)

The General Product Safety Regulation (GPSR, EU 2023/988) governs product labeling requirements for nearly all non-food consumer goods on the EU market. The key provisions concern mandatory information on the product, packaging, or accompanying document:

• Article 9: Name and postal address of the manufacturer (no website), plus a unique type, batch, or serial number linking the product to a production batch.
• Article 16: Name and address of the responsible person located in the EU, if the manufacturer is outside the EU.
• Warning notices: In the language of each country where the product is sold. The language is determined by the respective EU member state, not the seller. In practice, this usually means all 24 official EU languages must appear on the label.
• Article 19: These mandatory details must already be visible in the online offer, not only on the product itself. This especially applies to online shops and marketplaces like Amazon, Etsy, or eBay.

The placement of information follows a hierarchy: first on the product itself, if technically impossible then on the packaging, otherwise on an accompanying document. A common mistake is prematurely resorting to a leaflet, which is regularly criticized in market surveillance reports.

For very small products, often two layouts are needed: a reduced on-product label (identity, batch) and a full packaging label with all warnings and pictograms.

Important: A QR code or data carrier may supplement mandatory information but never replace it. Responsibility for correct information always lies with the distributor, regardless of whether a service provider is engaged.

How to Choose the Right Provider?

Choosing the right service provider for GPSR-compliant labels depends on several factors. Key considerations are product quantity, desired service scope, existing documentation, and marketplace strategy. Not every provider covers all needs:

• Number of products and variants: Those with many products or variants benefit from providers with flat-rate models (e.g., EU Label Compliance: unlimited products per market and year). Providers charging per product or category (e.g., EaseCert, eugpsr.eu) are cheaper for small assortments.
• Service scope: Do you need only print-ready labels or also technical files, risk analysis, authority communication, and document review? Grüner Baum GmbH and eugpsr.eu offer authority contact and document review, EU Label Compliance provides only labels and a public register.
• Responsible Person: For non-EU manufacturers, a Responsible Person in the EU is mandatory. Some providers (e.g., eugpsr.eu, Grüner Baum GmbH) offer this service, others do not.
• Marketplace requirements: Amazon, Etsy, and eBay require complete, multilingual labels and publication of mandatory information in the offer. Check if the provider covers all languages and format requirements.

Practical tip: Check if you already have a technical file and Responsible Person. If not, choose a provider covering these services or combine different services.

What Is Really Included in the Price?

Pricing structures and included services vary significantly among providers. A close look at the service scope is essential:

• EU Label Compliance: Includes print-ready labels (PDF, SVG, PNG) with all mandatory information and warnings in 24 EU languages, a permanent product code, a public register, and a 1:1 proof file. No product testing, no technical file, no authority communication. Price applies per market and year, for unlimited products. Certificate and product code immediately, labels usually same business day.
• Grüner Baum GmbH: Offers comprehensive compliance checks, risk analysis, document review, weekly Safety Gate monitoring, and authority contact. Print-ready label creation not explicitly mentioned but may be part of service. Ideal for manufacturers seeking all-round service.
• EAS Project: Focuses on product testing, onboarding, document workflow, and practical label consulting. Print-ready labels not expressly included. Pricing scales by product count.
• EaseCert: Provides technical files, label and warning checks, market surveillance, and authority response. Price one-time per product category. Print-ready labels not explicitly mentioned.
• eugpsr.eu: Document review, registration, Responsible Person, EU address, document storage, authority contact, and label template. Print-ready labels not explicitly confirmed. Pricing scales by product count.
• Euverify: Technical files, product family grouping, risk surcharges. No information on label checking or creation.

Always compare whether you only need labels or also document review, authority contact, and technical files. Additional services can significantly increase the final price.

Hidden Costs and Typical Exclusions

Many providers advertise low entry prices but charge extra for services often indispensable. Typical additional fees and exclusions:

• Risk analyses and authority contact: Euverify charges risk surcharges; Grüner Baum GmbH and eugpsr.eu offer authority communication partly included, partly extra.
• Additional product families or categories: EAS Project and Euverify scale prices by product count or families. EaseCert charges a one-time fee per category.
• Extended consulting, document management: EAS Project offers extended support for €199/month extra.

Often not included:

• CE testing, technical files, or product testing (explicitly excluded by EU Label Compliance)
• Legal advice or representation
• WEEE, battery, or EPR registration
• Binding liability for errors in customer data – responsibility remains with the client

Also note cancellation deadlines and minimum contract terms. Check if you really need all offered services or if label creation alone suffices.

Process: How the Order Works Step by Step

The path to GPSR-compliant labels is straightforward with the right provider but requires careful preparation. Steps:

1. Select market and product(s): Define countries you sell to and affected products.
2. Gather mandatory information and documents: Manufacturer data, Responsible Person (if outside EU), product identification (type, batch, serial number), warnings in all required languages.
3. Choose and register with provider: Compare providers above by price and service scope.
4. Enter data and upload proofs if needed: Depending on provider, online (e.g., EU Label Compliance) or by email.
5. Have labels and documents reviewed: Some providers also check technical documentation and product files.
6. Receive and check print-ready files: EU Label Compliance usually delivers same business day; other providers vary.
7. Apply labels: Attach labels on product, packaging, or if neither possible, on an accompanying document. Follow GPSR hierarchy.
8. Update online offer: Ensure all mandatory information is visible in online shop or marketplace listing.

Checklist for today:

1. Are all mandatory details (manufacturer, Responsible Person, product number, warnings) complete?
2. Are all relevant languages covered?
3. Is a Responsible Person in the EU appointed (for non-EU manufacturers)?
4. Is the product number unique and traceable?
5. Are warnings correct and clearly translated?
6. Is technical documentation ready?

Risks, Fines, and Consequences of Violations

Consequences of missing or incorrect GPSR labels can be severe. Authorities and marketplaces react sensitively to violations:

• Border rejection: Missing Responsible Person or incomplete mandatory information often leads to goods being stopped at import.
• Warnings and recalls: Market surveillance authorities can withdraw products with faulty labels, order recalls, and impose fines.
• Safety Gate (RAPEX): Violations are publicly listed in the EU dangerous products database – causing reputational damage beyond the recall itself.
• Marketplace bans: Amazon, Etsy, and eBay require proof of compliant labels and mandatory info. Violations can lead to immediate bans and permanent exclusion.

Responsibility always remains with the distributor, even if a service provider is engaged. Most providers do not verify customer data accuracy.

Compliance with GPSR obligations is therefore not only a legal but also an economic necessity for anyone selling non-food products in the EU.

What Providers Rarely Disclose

Many providers do not transparently disclose their limits and exclusions. Key points to know:

• Liability: Most providers do not assume liability for errors in data you provide. Responsibility for accuracy remains with the client.
• Technical file: Not all providers create or check the technical file. EU Label Compliance does not provide a technical file; EaseCert and Euverify do.
• Legal advice: Neither EU Label Compliance nor most others offer legal advice or representation.
• Additional fees: Significant extra costs may arise for authority communication, risk analyses, or additional product families. Check pricing carefully.
• Cancellation periods: Many providers have minimum contract terms or cancellation deadlines. Review contract terms before signing.

Decide if you really need full service or if label creation alone suffices. For many online sellers, combining a label service with an external Responsible Person service is the most cost-effective solution.

Three Practical Scenarios

• US SaaS company shipping hardware to the EU: Needs GPSR-compliant labels, Responsible Person in the EU, all mandatory info on product/packaging and online offer. Simplest route: EU Label Compliance for labels, Responsible Person separately engaged (e.g., via eugpsr.eu).
• Chinese Amazon seller: Must appoint a Responsible Person in the EU, provide all mandatory info and warnings in 24 languages, and publish in Amazon listing. Route: provider with Responsible Person service and label template, e.g., eugpsr.eu or Grüner Baum GmbH. For large assortments, EU Label Compliance for labels is sensible, Responsible Person separately.
• British online shop shipping to the EU: Must prove GPSR-compliant labels and Responsible Person for EU sales. Route: EU Label Compliance for labels, Responsible Person via external service. For few products, eugpsr.eu may be cheaper.

These examples show: The optimal solution depends on product count, origin country, and marketplace strategy. Check in advance which obligations you fulfill yourself and which you outsource.