Do I Need GPSR-Compliant Labels for My Products on Amazon?

• GPSR applies to nearly all non-food consumer products sold in the EU/EEA.
• Amazon requires GPSR-compliant labels and online listing information.
• Mandatory label blocks: manufacturer, EU responsible person, product ID, warnings.
• Exemptions: food, medical devices, pharmaceuticals, antiques.
• Non-compliance may result in fines up to €500,000.
• Providers differ in included services, pricing, and documentation.

Updated 27 October 2026 · 10 sources checked

Providers compared

Prices as published on each provider's website on 27 October 2026, excluding VAT unless stated. Each row links to its source.

What the Law Requires (with Article Numbers)

The General Product Safety Regulation (GPSR, Reg. 2023/988) applies to almost all non-food consumer products sold in the EU, both online and offline (Article 2(1)). Exemptions include food, medical devices, pharmaceuticals, and antiques. Key requirements:

• Article 9: Labels must show the manufacturer’s name, registered trade name or trademark, and postal address, plus a type, batch, or serial number identifying the product. This must be on the product, or if not possible, on the packaging or an accompanying document.
• Article 16: The EU Responsible Person’s name and postal address must also appear (especially for goods from outside the EU).
• Article 19: Online listings (including Amazon) must display the manufacturer, responsible person, product identifier, and warnings before purchase.
• Article 6: Technical documentation and risk analysis must be prepared and retained for 10 years (Article 6, Article 9).

Non-compliance can result in fines up to €500,000 (see AuraDPP).

How to Choose a GPSR Label Provider

Choosing the right provider depends on your needs:

• Do you need just compliant label artwork, or also an EU Responsible Person and technical documentation?
• Are you selling in multiple EU markets, or just one?
• Do you need translation for warnings in all required languages?
• Do you require ongoing support, document storage, or marketplace listing help?

Compare what’s included, not just price. See the table below for a breakdown:

What the Price Really Includes

Prices vary by provider and what’s included:

• EU Label Compliance: From EUR 290/year for unlimited products in one market, includes print-ready artwork, all label blocks, 24 languages, and a public record. No technical file or product testing.
• GPSR Compliance: €134/month for up to 10 product lines, includes EU Responsible Person, address, storage, basic guidance.
• GPSRHub: £349/year, includes Responsible Person, technical file, risk assessment, storage, and marketplace support.
• Other providers: Services and prices on request, often tailored to business needs.

Always check if the price covers all your needs (artwork, translations, documentation, representation) and if there are extra or hidden fees.

Hidden Costs and Exclusions

Providers may not include all services in the base price:

• Technical file preparation, risk assessments, or product testing are rarely included with label artwork alone.
• EU Responsible Person services may be billed monthly or annually, often with limits on product lines.
• Translation of warnings into all required languages may be extra or not provided.
• Some providers charge for document storage, additional product lines, or urgent requests.
• Notice periods, liability limits, and per-request fees may apply (details on request from each provider).

Check the contract for exclusions and renewal terms before committing.

How Appointment Works: Step by Step

1. Identify if your product falls under GPSR (non-food consumer product, not exempt).
2. Choose a provider based on your needs (label artwork, Responsible Person, documentation).
3. Submit your product data (manufacturer, responsible person, product ID, warnings, etc.).
4. Provider prepares print-ready label artwork and/or documentation as agreed.
5. Receive a certificate, public record, or code (if included).
6. Apply the label to your product, packaging, or accompanying document as required by the hierarchy.
7. Update your Amazon listing to display the required information before purchase.
8. Retain technical documentation and risk analysis for 10 years after last sale.

Risks and Fines for Non-Compliance

Non-compliance with GPSR can lead to:

• Amazon removing your listings or blocking sales in the EU.
• Market surveillance authorities seizing or stopping shipments at customs.
• Fines up to €500,000, depending on the EU member state (AuraDPP).
• Public withdrawal notices that can damage your brand reputation.

Proper labeling and documentation reduce the risk of enforcement action and delays.

Decision Matrix: Do You Need GPSR-Compliant Labels?

Checklist: What to Do Today

1. Confirm your product is covered by GPSR (not food, medical, etc.).
2. Gather manufacturer and EU Responsible Person details.
3. Assign a type, batch, or serial number for each production run.
4. Prepare warnings and safety info in all required EU languages.
5. Choose and contact a provider for label artwork or Responsible Person service.
6. Update your Amazon listings to show required info before checkout.
7. Retain technical documentation and risk analysis for 10 years.

What Providers Usually Do Not Say

• Label artwork services do not include product testing, technical files, or legal advice.
• EU Responsible Person services often have limits on product lines and may not cover technical documentation unless specified.
• Translations, urgent requests, and document storage may incur extra fees.
• Notice periods and liability limits may apply—read the terms carefully.
• Changing the Responsible Person or address may require new labels and updates to listings.

Realistic Scenarios: What Applies and How to Comply

• US SaaS company selling only digital goods: GPSR does not apply; no label or Responsible Person needed.
• Chinese manufacturer selling toys on Amazon EU: GPSR applies. Needs compliant label (manufacturer, EU Responsible Person, batch number, warnings in 24 languages), plus technical documentation and risk analysis. Easiest route: use a provider offering both label artwork and Responsible Person services.
• UK online shop selling kitchenware to EU consumers: GPSR applies. Needs compliant label and EU Responsible Person. If modifying or relabeling goods, the shop becomes the manufacturer and must meet all obligations.