GPSR Label Pricing and Services for Amazon, Etsy & eBay: Complete Guide

• GPSR obligation from December 13, 2024, for almost all non-food products
• Prices range from €25 one-time to over €290/year for full services
• Some providers include EU representative, others only labels
• EU Label Compliance offers print-ready labels and public records
• Different services for B2B, B2C, marketplaces, and non-EU companies
• Always check what is included: labels, RP, document management, support

Updated 29 October 2026 · 12 sources checked

Providers compared

Prices as published on each provider's website on 29 October 2026, excluding VAT unless stated. Each row links to its source.

What GPSR Law Requires for Labels and Online Sales

From December 13, 2024, EU Regulation 2023/988 (GPSR) imposes new obligations on sellers of non-food consumer products in the European Union, including marketplaces like Amazon, Etsy, and eBay. These obligations apply to EU and non-EU manufacturers, distributors, importers, and logistics operators. Mandatory information includes:

• Manufacturer's name and address (art. 9): must be on the product, packaging, or accompanying document. A website alone is not sufficient.
• EU Responsible Person's name and address (RP) (art. 16): mandatory if the manufacturer is outside the EU. This is often the cause of customs blocks if missing.
• Product identifier: type, batch, or serial number allowing traceability.
• Warnings and instructions: must be in the official language(s) of each Member State where the product is sold. One language is not enough; the choice depends on national authorities.

For distance sales (art. 19), all this information must be visible in the online offer before purchase. Missing data can lead to product removal from marketplaces or administrative penalties.

Supervisory authorities may order withdrawal or market removal of non-compliant products (art. 52), even if already sold online. Technical documentation must be kept for 10 years (art. 9). Economic operators must also register on the Safety Business Gateway to notify dangerous products.

Table: What services include

The choice of service depends on the type of obligation (label only, also RP, document management) and sales channel.

How to Choose the Right Service: Decision Matrix and Practical Comparison

Choosing a GPSR labeling service depends on several factors: company size, legal location, sales channel (B2B, B2C, marketplace), number of products, and presence or absence of an EU establishment. Here is a decision matrix to guide you:

Practical comparison:

• If you are an EU manufacturer selling only in Italy, you can choose a label-only service (e.g., EU Label Compliance) and do not need an RP.
• If you are a Chinese seller on Amazon, you must appoint an EU RP (e.g., EAS GPSR, EaseCert, Trade-e-bility) and provide multilingual labels.
• If you sell on both Amazon and eBay, verify that the service covers both marketplaces and supports publishing required data.
• For few products, per-product pricing services (eugpsr.eu, EaseCert) are cheaper. For large catalogs, an unlimited annual plan is more convenient (EU Label Compliance, Garay Quality, GPSR Solutions).

Always check if the service offers only templates or print-ready artwork, includes updates, and provides support for marketplace disputes.

What Prices Really Include: Details, Limits, and Differences

Published prices by providers can vary greatly depending on what is included:

• EU Label Compliance: offers print-ready labels (PDF, SVG, PNG), 24 languages, permanent code, and public record. Does not include EU representative, document management, EPR, or legal advice.
• EAS GPSR Compliance Service: EU representative, document management, DoC templates, support for Amazon/Etsy/eBay. Annual price varies by number of products.
• LUMGEX: compliance roadmap, regulatory analysis, Amazon guide, higher tiers add food-contact and safety analysis. Price per single report, not subscription.
• EaseCert: one-time label check, EU representative for Amazon/Etsy/eBay at separate price.
• Trade-e-bility: separate prices for labeling, EU responsible person, and risk analysis. Modular offer, useful for those wanting only some services.
• GPSR Solutions: monthly subscription for packages including EU representative, documentation, authority support, and Safety Gate.
• EPR EU Rep: separate prices for RP, labels, and EPR. Integrated dashboard to manage all together.
• eugpsr.eu: annual price by number of products, includes RP, address, document storage, and label templates.
• SpaceGoats: punctual checks and audits, annual EC-REP representation.
• Garay Quality: annual price by number of SKUs, includes RP, document storage, incident support, PDF label, and quarterly reports.

Note: many services do not include unlimited updates, data changes, or new products without extra costs. Some offer only templates, not print-ready artwork. Document management (DoC, risk assessment) is often optional or paid separately.

Hidden Costs and Limits: What Providers Often Don’t Say

Beyond the published price, there are possible hidden costs and service limits that often emerge only after signing up:

• Changes and updates: many providers charge extra to update company data, change RP, add languages, or new products after initial label issuance.
• Liability limits: the EU representative mandate may include liability limits and require notice for service termination. Support in case of disputes or authority requests may be limited or paid.
• Document management: drafting and archiving technical documentation, required by art. 9 GPSR, is not always included. Some providers offer it only in advanced plans or as a separate service.
• Safety Business Gateway support: not all providers handle registration and management of dangerous product notifications. This is crucial for those appointing an RP.
• Labels only templates: some services provide only generic templates, not customized print-ready artwork. This can cause layout or readability errors.
• Delivery times: times to receive print-ready labels or documents can vary from a few hours (EU Label Compliance) to several days (other providers, on request).

Before choosing, always ask:

• If the price covers all languages and markets of interest
• If there are costs for future changes
• If marketplace support is included
• If document management is included or extra

How Appointment and Service Activation Works: Step by Step

The process to obtain GPSR labels and, if needed, appoint an EU representative follows practical steps:

1. Company position analysis: verify if your company is considered a "manufacturer" under GPSR (even those rebranding or modifying products become manufacturers).
2. Provider choice: evaluate if you need only labels, also RP, document management, or marketplace support. Check the comparison table.
3. Data collection: prepare legal name, full address, product identifier (type, batch, serial), warnings, and instructions in all required languages.
4. Order and data submission: fill provider form, send data, and upload any required documents.
5. Material receipt: receive print-ready artwork (PDF/SVG/PNG) or roadmap/documentation. With EU Label Compliance, code and certificate are immediate, artwork arrives within a few working hours.
6. EU representative appointment: if needed, sign mandate and receive activation confirmation. Some providers require additional documentation.
7. Safety Business Gateway registration: if you appointed an RP, register the product on the portal for safety notifications.
8. Label application: print and apply label on product, packaging, or accompanying document according to legal hierarchy.
9. Marketplace data upload: enter mandatory information in online offers (Amazon, Etsy, eBay) before publishing.
10. Documentation storage: archive technical documentation for at least 10 years.

Quick checklist:

1. Verify if you are a "manufacturer" under GPSR
2. Gather legal and technical data
3. Request quote and check inclusions
4. Apply compliant label
5. Appoint RP if non-EU
6. Register Safety Business Gateway (if needed)
7. Upload data on Amazon/Etsy/eBay

Risks and Penalties: What Happens If You Are Non-Compliant

From December 13, 2024, supervisory authorities may take restrictive measures (art. 52 GPSR) against non-compliant products:

• Market withdrawal: product can be withdrawn from Amazon, Etsy, eBay, or physical stores.
• Customs block: lack of RP or compliant label is a frequent cause of customs hold for non-EU products.
• Marketplace account suspension: Amazon, Etsy, and eBay require GPSR compliance proof to continue selling.
• Fines and administrative penalties: national authorities apply sanctions according to Consumer Code. Amount varies by severity and repeat offenses.
• Public withdrawal notices: a public withdrawal notice with brand name remains visible even after stock removal.

Lack of an EU responsible person (RP) or multilingual labels is among the most frequent causes of disputes. Authorities may request technical documentation within very short deadlines: slow or incomplete responses worsen the company’s position.

Companies that sold products before December 13, 2024, are exempt from GPSR application for those products but must still comply with previous rules.

Real Scenarios: Which Service to Choose in Concrete Cases

To help choose the most suitable service, here are three realistic scenarios based on typical online sales cases:

• 1. US SaaS selling gadgets on Amazon EU
  A US company shipping directly to Amazon warehouses in Europe must appoint an EU responsible person (RP) and provide multilingual labels. Solution: EAS GPSR Compliance Service or EaseCert for RP appointment, combined with EU Label Compliance for multilingual print-ready artwork and public record.
• 2. Chinese manufacturer shipping to Amazon warehouses
  Obligation of EU RP, compliant label, technical documentation, and risk assessment. Solution: Trade-e-bility or GPSR Solutions for a complete package (RP, label, document management). For label check only, SpaceGoats offers punctual audits.
• 3. UK online shop with occasional sales in EU
  A UK-based online store shipping to the EU without a local establishment must appoint an RP and provide multilingual labels. For few products: eugpsr.eu or Garay Quality for RP, EU Label Compliance for artwork. If catalog grows, consider a provider with an unlimited annual plan.

In all cases, it is essential to:

• Verify if the service covers all languages required by marketplaces
• Keep the technical documentation required by law
• Be prepared to respond quickly to authority or marketplace requests