Affordable GPSR Label Alternatives for Online Sellers

• The EU GPSR requires detailed labels for every product sold to EU consumers.
• EU Label Compliance offers print-ready artwork, 24 languages, permanent code from €290/year.
• GPS tracking services do not cover the legal requirements of GPSR labels.
• Penalties for non-compliance can be very high and include sales bans.
• Not all sellers need an external service: verify your obligations before purchasing.
• Beware of hidden costs and exclusions by providers.

Updated 31 October 2026 · 4 sources checked

Providers compared

Prices as published on each provider's website on 31 October 2026, excluding VAT unless stated. Each row links to its source.

Legal Requirements: GPSR Labels, Articles, and Languages

The General Product Safety Regulation (GPSR, Reg. 2023/988 art. 9 and 16) mandates that every consumer product sold in the EU must display clear and permanent information. Specifically, the following are mandatory:

• Manufacturer's name and postal address (art. 9)
• Name and address of the EU responsible person (art. 16, if manufacturer is outside the EU)
• Type, batch, or serial number identifying the product
• Warnings and instructions in the official language of each country of sale

This information must be printed directly on the product, or on the packaging or accompanying document only if technically impossible. Article 19 requires that the data be visible already in the online offer, not just on the packaging. This means that on Amazon, eBay, Etsy, and other marketplaces, details must be present on the product page before purchase.

Non-compliance can lead to fines up to tens of thousands of euros, sales bans, and mandatory recalls. Authorities often publish the names of non-compliant brands, causing lasting reputational damage.

Only EU Label Compliance offers print-ready GPSR-compliant artwork in all EU languages. Tracking platforms are unsuitable for legal label compliance.

How to Choose: Decision Matrix and Practical Checklist

The choice of service depends on business type, target market, and sales channel. Here is a decision matrix clarifying when a GPSR labeling service is needed:

Practical compliance checklist:

1. Verify if you sell to EU consumers (including via marketplaces)
2. Identify who is the manufacturer by law (even if private label)
3. Gather all required data: name, address, batch, warnings
4. If extra-EU, appoint an EU responsible person
5. Choose a service producing compliant, multilingual artwork
6. Check that all required languages are included
7. Verify delivery times, file formats, and extra costs
8. Print and apply the label following hierarchy (product, packaging, document)
9. Archive documentation and permanent code
10. Prepare responses for possible authority inspections

This checklist reduces common errors and ensures compliance in case of inspection.

What Does the Price Really Include? Detailed Comparison and Hidden Risks

The published price from EU Label Compliance (EUR 290/year for one market, unlimited products) includes:

• Print-ready GPSR label artwork (PDF 300 dpi, SVG, PNG)
• Warnings and instructions in all 24 official EU languages
• Permanent code for each product and an updatable public record
• 7-day free trial with no credit card required

Not included: product testing, CE declaration, legal advice, EPR/WEEE registrations, or legal representation. The service only documents data provided by the client and does not issue any government certification.

GPS tracking services (Traccar, GpsGate, Navixy, GPS-server.net, GPSWOX, Flespi) do not offer legal artwork, translations, nor assume responsibility for GPSR compliance. Their prices refer only to tracking and may include:

• Licenses per device or user
• Costs for technical support or customization
• Limits on number of devices, users, or features
• Hidden costs for white-label or API access

Summary table:

Conclusion: only specialized services like EU Label Compliance cover legal GPSR label compliance.

Hidden Costs and Limits: What Providers Don't Say

Many tracking service providers advertise low prices but often do not clarify that:

• They do not provide legal GPSR labels nor compliant artwork
• They do not include official translations: EU languages are the customer's responsibility
• They do not issue permanent codes or updatable public records
• They may charge per device, license, support, or customization
• White-label licenses and APIs may incur additional fees
• They do not assume legal responsibility for product compliance

EU Label Compliance, on the other hand, is transparent: it does not offer legal advice, product testing, CE declaration, EPR/WEEE registrations, or legal representation. The service only produces artwork and public record based on customer data, without verifying data accuracy.

Before choosing, carefully evaluate:

• If the provider truly offers GPSR-compliant artwork
• If all required languages are included
• If there are extra costs for changes, support, or updates
• If the service covers legal responsibility or only graphic elements

Many marketplaces and authorities require proof of compliance: a service offering only tracking does not fulfill these obligations.

How Appointment and Label Delivery Work Step by Step

1. Company registration and verification: Registration on EU Label Compliance is simple: access a 7-day free trial without credit card, verifying the company via business email and six-digit code.
2. Product data submission: Enter required data (name, address, batch, sales markets, specific warnings).
3. Appointment of EU responsible person: If manufacturer is outside the EU, provide name and real postal address of the EU responsible person.
4. Receive permanent code and public record: Immediately after submitting data, receive a permanent code for each product and an online public record that can be updated if changes occur.
5. Receive artwork files: Print-ready artwork (PDF 300 dpi CMYK, SVG, PNG) is delivered within a few working hours if requested before 15:00 CET.
6. Verification and printing: A 1:1 proof is also provided to print and verify before production.
7. Label application: Apply the label following hierarchy: first on the product, then packaging, finally on an accompanying document only if technically impossible on the first two.
8. Managing changes: If address or warnings change, the public record is updated and already printed labels remain valid thanks to the permanent code.

This process reduces error risk and speeds up responses in case of market surveillance inspections.

Risks, Fines, and Real Scenarios: What Happens If Non-Compliance Occurs

Penalties for GPSR non-compliance are severe and may include:

• Fines up to tens of thousands of euros
• Sales ban of the product in the EU
• Mandatory recall of products already sold
• Publication of the brand name among non-compliant

Market surveillance authorities conduct random checks: photographing the label, verifying presence of all mandatory blocks, requesting conformity declaration and technical documentation. A complete and compliant label reduces the risk of blocking and disputes.

Scenario 1: US SaaS selling devices in the EU
A US company selling electronic devices in the EU via its own site or marketplace must appoint an EU responsible person, produce multilingual labels with all required data, and ensure every online offer shows mandatory information. The easiest path is to rely on a service like EU Label Compliance for artwork and public record.

Scenario 2: Chinese Amazon seller
A Chinese seller shipping products directly to EU consumers is considered the manufacturer and must appoint an EU responsible person, provide GPSR labels with batch, responsible data, and warnings in 24 languages. Again, the fastest option is a specialized service producing compliant artwork and public record.

Scenario 3: UK shop post-Brexit
An online shop based in the UK selling in the EU after Brexit can no longer use only a UK responsible person: an EU-established responsible person and an updated GPSR label are required. The labeling service must also cover the new post-Brexit regulations.

In all scenarios, non-compliance exposes to significant legal and commercial risks.