Providers for GPSR-Compliant Product Labels for Amazon, Etsy & eBay Compared

• GPSR applies to almost all consumer products in the EU (since 13.12.2024).
• Mandatory information: manufacturer, responsible person, product ID, warnings.
• EU Label Compliance provides print-ready labels for all marketplaces.
• Prices and services vary significantly – details in the comparison.
• Violations lead to delisting and customs issues.
• Not all providers assume the role of the responsible person.

Updated 31 October 2026 · 8 sources checked

Providers compared

Prices as published on each provider's website on 31 October 2026, excluding VAT unless stated. Each row links to its source.

What Does the Law Require? (GPSR 2023/988, Art. 9 & 16)

The General Product Safety Regulation (GPSR, EU 2023/988) has been mandatory since December 13, 2024, for almost all non-food consumer products in the EU. GPSR applies to products such as toys, electronics, textiles, furniture, cosmetics, and many other categories. Exceptions exist only for products subject to specific special regulations like medical devices or food.

The key requirements for product labels are regulated in Article 9:

• Manufacturer information: Name, registered trade name or brand, and full postal address of the manufacturer. A website does not replace an address.
• Product identification: Clear marking by type, batch, or serial number. A catalog number alone is insufficient.
• Warnings and safety instructions: In the official language(s) of each country where the product is sold. The language choice is made by the respective country, not the seller.

Article 16 adds: For products from non-EU countries, an EU responsible person with name and address must be designated. Without this block, goods are often stopped by customs or blocked on marketplaces like Amazon/Etsy.

The labeling obligation applies in the following order: 1. Product (directly printed), 2. Packaging, 3. Accompanying document – depending on what is technically feasible. A label on the manual is only sufficient if product and packaging are too small.

Violations of the GPSR lead to delistings, customs seizures, and recalls. The labeling obligation applies regardless of the sales channel – also for online offers (Art. 19).

How to Choose the Right Provider? – Decision Aids and Examples

The choice of the right provider depends on several factors:

• Number of products and assortment size: Providers like EU Label Compliance offer a flat rate for unlimited products, while others (e.g., EUSellKit, eugpsr.eu) charge per product or in small packages.
• Marketplaces and countries: Sellers on multiple platforms (Amazon, Etsy, eBay, Shopify) and in several EU countries benefit from providers delivering multilingual labels and marketplace-specific documents.
• Need for an EU responsible person: Non-EU companies must designate a responsible person. Some providers (e.g., eugpsr.eu) explicitly offer this service.
• Flexibility and speed: Those needing quick single labels can use FitForEU or EUSellKit. For larger assortments and permanent documentation, EU Label Compliance is recommended.

Some providers are especially suited for certain scenarios:

• EU Label Compliance: For companies with many products and multiple markets.
• FitForEU: For single products, quick preview without registration.
• eugpsr.eu: For non-EU manufacturers needing a responsible person.

Check whether you need only labels or also document storage, authority communication, or compliance checks. Not all providers cover all aspects.

What's Included in the Price? Where Are Additional Costs? – Transparency in Detail

Pricing and included services vary significantly between providers. A close look at details helps avoid unexpected costs:

Important notes:

• EU Label Compliance does not limit the number of products, attractive for growing assortments.
• eugpsr.eu prices increase significantly with product count.
• Many providers do not assume liability for incorrect customer data.
• The role of the responsible person is not always included in the base price.

How Does the Ordering Process Work? – Step-by-Step Guide

1. Define product and marketplace: Check which products will be sold on which platforms (Amazon, Etsy, eBay).
2. Gather mandatory information: Collect manufacturer data, if applicable the responsible person (for imports), product identification (type, batch, serial number), and all warnings in target languages.
3. Select provider: Compare price, scope, and additional services. Check if a trial period is offered (e.g., 7 days with EU Label Compliance).
4. Enter/upload data: Depending on provider, data is entered online or uploaded as a file. Some providers require no registration (FitForEU).
5. Check layout: Review preview, ensure readability, complete information, and correct translations.
6. Download print-ready files: After approval, receive final files (PDF, SVG, PNG) to forward to your printer.
7. Secure documentation: Archive proofs, product codes, and public documentation pages for future authority inquiries.
8. If needed: Designate an EU responsible person and deposit technical documents with the service provider (e.g., eugpsr.eu).

With EU Label Compliance, final files are usually delivered within a few hours, often the same day if ordered before 15:00 CET. Public documentation remains up to date even after address or warning changes.

Risks, Fines, and Common Mistakes – What Happens in Case of Violations?

Compliance with GPSR labeling is essential for EU market access. Violations have far-reaching consequences:

• Delisting on marketplaces: Amazon, Etsy, and eBay often automatically remove products with inadequate labeling.
• Customs seizure: Missing mandatory information (especially the responsible person for imports) can cause goods to be stopped at the border.
• Recalls and fines: Authorities can order recalls and impose fines. These are often publicly communicated and damage brand reputation.
• Long-term consequences: Recall announcements with brand naming remain findable online and can permanently impair trust.

Typical mistakes repeatedly found in authority reports:

• Missing or incomplete address of the responsible person
• Use of a logo instead of the registered company name
• Machine-translated warnings that are factually incorrect
• Font sizes too small (under 1 mm), poor readability
• Missing batch or serial number
• QR code instead of mandatory text (allowed only as supplement)

A complete, correct label prevents these risks and speeds up processing of authority inquiries.

What Providers Often Don't Say – Exclusions, Liability, and Pitfalls

• No liability for customer data: Most providers only document data supplied by the customer. The customer is responsible for its accuracy.
• No product testing: Neither EU Label Compliance nor other providers test the physical safety or conformity of the product – they only supply labels and documents.
• Role of the responsible person: Often not included in the base price or only in certain plans (e.g., eugpsr.eu from Standard plan). At other providers, it must be ordered separately.
• No support for recalls: Handling recalls, authority communication, or technical dossiers is usually not included in the price.
• Cost increase with multiple products: Providers with single prices (e.g., EUSellKit, eugpsr.eu) see total costs rise quickly with larger assortments.
• Updates and changes: Many label generators do not offer permanent updates for address or warning changes. EU Label Compliance keeps public documentation current.

Three Real Scenarios: Who Needs What? – Practical Examples

• US SaaS company selling gadgets into the EU: This company needs GPSR-compliant labels and an EU responsible person. Labels must include manufacturer, EU responsible person, product ID, and warnings in all target languages. Providers like eugpsr.eu or EU Label Compliance offer this combination.
• Chinese Amazon seller: To sell into the EU, the seller must create GPSR-compliant labels with all mandatory information and designate an EU responsible person. Without these, customs seizure and delisting threaten. Providers like eugpsr.eu or EU Label Compliance cover both.
• UK online shop with EU customers: After Brexit, the shop needs GPSR-compliant labels and possibly a responsible person if no EU establishment exists. The labeling obligation also applies to online shops, not just marketplaces.

In all cases, careful provider selection is crucial to avoid legal risks and unnecessary costs.

Checklist: How to Proceed Today – Step by Step to Compliance

1. Check if your product falls under GPSR: Almost all non-food consumer products are affected.
2. Gather manufacturer and product data: Name, address, type/batch/serial number, warnings in all target languages.
3. Clarify responsible person: If located outside the EU, designate an EU responsible person with address.
4. Compare providers: Check prices, scope, and additional services (e.g., document storage, authority communication).
5. Order label creation: Enter data, check preview, download print-ready files.
6. Print and apply labels: Follow order: product, packaging, leaflet.
7. Archive documentation: Keep product codes, public proof links, and all documents ready for authorities.
8. Review regularly: Update documentation with address or warning changes.