Do I have to include manufacturer and EU responsible person details on GPSR labels?

• GPSR requires name and address of manufacturer and EU responsible person (Art. 9 and 16)
• Product identifier and multilingual warnings are also mandatory
• Information must appear on product first, then packaging, finally on a document
• Without an EU responsible person, extra-EU goods are blocked
• Services offer labels, responsible person appointment, document review

Updated 30 October 2026 · 6 sources checked

Providers compared

Prices as published on each provider's website on 30 October 2026, excluding VAT unless stated. Each row links to its source.

Legal requirements: mandatory details on GPSR labels

EU Regulation 2023/988 (GPSR) mandates that every non-food consumer product placed on the European market must display clear and legible information, following a strict hierarchy:

• Manufacturer’s name and address (Art. 9): always mandatory, even if the product is made by third parties but sold under your brand.
• EU responsible person’s name and address (Art. 16): mandatory for products originating outside the EU. This person acts as the contact for authorities and must be established within the Union.
• Product identifier: type, batch or serial number allowing traceability to the specific production. A single number for the entire range is insufficient.
• Warnings and instructions: in the language(s) required by each Member State where the product is sold. Automatic translations often cause non-compliance.

The placement of information follows a hierarchy: first on the product, then on the packaging, finally on an attached document. Skipping directly to the leaflet is the most common violation found by surveillance authorities.

The website does not replace the physical address. A PO box address is insufficient if not staffed. Absence of the EU responsible person is the main reason for blocking extra-EU shipments and market withdrawals.

Table: what each provider includes

Choose your provider based on whether you need only the label artwork or also the formal appointment of the EU responsible person, plus review and document management services.

How to choose the right service: decision matrix and practical cases

Your choice depends on factors such as where your company is established, sales channel (B2B or B2C), product origin, and whether you already have an EU responsible person. Here is a decision matrix to guide you:

Practical examples:

• A US company selling gadgets in the EU via Amazon: must appoint an EU responsible person plus have compliant multilingual labels.
• An EU distributor rebranding Chinese products: becomes manufacturer legally, so own name and address must appear, plus EU responsible person if production is delegated outside EU.
• An EU manufacturer selling only to wholesalers: no EU responsible person needed, but GPSR label remains mandatory if product reaches consumers.

Always check if the provider offers just the address to print or also full artwork and document management.

What the price really includes: beware of hidden costs and limitations

Published prices from providers cover different services and often hide limitations or extra costs. Analyzing what is included is essential to avoid surprises:

• EU Label Compliance: Offers only print-ready label artwork with all mandatory blocks and warnings in 24 languages. Does not appoint EU responsible person, nor provide technical review or document management. Annual price per market, unlimited products.
• getGPSR.eu: EU responsible person appointment, compliance review, written mandate, document management and cooperation with authorities. Label artwork on request, not always included in base plans. Higher tiers add technical review and marketplace support.
• EldrisAi OÜ: Offers only EU address and dashboard, no print-ready label. Price is one-time per country, but excludes technical review or artwork.
• eugpsr.eu: EU responsible person appointment, technical documentation deposit, authority contact management. Label templates and compliance review only in higher plans. Price varies by number of products.
• Grüner Baum GmbH: Includes initial label/listing review, Safety Gate monitoring and authority response. Unlimited coverage for low-risk product families, but only initial label review.
• GPSR Compliant: Offers badge, digital storage, document review, recall assistance and dedicated compliance team in higher plans. Monthly pricing, tiered structure.

Hidden costs to check:

• Data changes (e.g. address updates)
• Recall or incident support
• Marketplace or urgent support
• Number of products/SKUs covered
• Technical management and document review

Always read terms carefully: some services apply liability limits, notice periods for termination, and extra fees for non-standard requests.

How EU responsible person appointment works: step by step and expectations

Appointing the EU responsible person is mandatory for anyone placing non-food consumer products from outside the EU on the European market. Here is how the process works:

1. Choose a provider: Select a provider offering appointment (e.g. getGPSR.eu, eugpsr.eu, EldrisAi OÜ, Grüner Baum GmbH, GPSR Compliant).
2. Collect data: Provide your company data, product details, and required technical documentation. Some providers also require conformity declarations and multilingual instructions.
3. Written mandate: Receive a formal mandate certifying the EU responsible person appointment, with the address to print on labels.
4. Insert data on label: The EU responsible person’s address must be printed on the label, packaging or attached document, following the legal hierarchy.
5. Document management: The provider keeps the technical documentation and responds to authority requests. Some offer centralized dashboards or digital storage.
6. Authority response: In case of inspection, the EU responsible person is the contact point for authorities, manages safety requests, incidents, and can intervene in recalls.

Timing: Some providers issue the mandate and address within hours, others require document verification and contract signing, with variable timing.

Note: The appointment does not cover product testing, conformity declaration, or legal representation. These remain the manufacturer/importer’s responsibility.

Risks and penalties: what happens if a mandatory block or EU responsible person is missing

Missing one or more mandatory blocks on the label (manufacturer, EU responsible person, identifier, warnings) entails real risks and penalties:

• Customs block: Extra-EU shipments without an EU responsible person are stopped at customs and cannot enter the market.
• Market withdrawal: Surveillance authorities may order immediate withdrawal of non-compliant products and publish notifications on Safety Gate, the EU rapid alert system.
• Administrative and criminal penalties: Amounts vary by country and can be very high, especially for repeat offenses or consumer harm.
• Reputational damage: Public recalls or non-compliance notices remain visible for years and can jeopardize access to marketplaces like Amazon, eBay, Etsy.
• Recall and destruction costs: Market withdrawal involves logistics, disposal, and customer management expenses.

An incomplete label turns a routine inspection into a formal procedure with high costs and delays. Therefore, verify every block before printing and shipping.

Practical advice: Always keep technical documentation and conformity declarations ready to show authorities if requested.

Operational checklist to be compliant today

1. Verify your role: Are you manufacturer, importer or distributor? If you modify or rebrand, you become manufacturer.
2. Appoint the EU responsible person: If you are extra-EU or importer, choose a provider and obtain a written mandate.
3. Gather data: Legal name and address, product identifier, warnings in all required languages.
4. Order label artwork: Choose a service providing printable, compliant layouts (e.g. EU Label Compliance for artwork, others for appointment + label).
5. Apply labels: Follow hierarchy: product, packaging, document. Do not skip directly to leaflet.
6. Keep documentation: Maintain updated technical documentation and conformity declaration.
7. Update if data changes: If data or warnings change, update labels and notify EU responsible person and authorities if required.
8. Check readability: All blocks must be legible and not printed below minimum size (recommended at least 1.2 mm).
9. Prepare quick responses: In case of inspection, response time is evaluated by authorities.

Following these steps reduces risks of blocks, fines and recalls.

What providers usually don’t say: exclusions, limits and extra costs

• EU responsible person appointment ≠ product testing: No provider in the table performs lab tests, CE marking or conformity declarations. These remain the manufacturer/importer’s responsibility.
• Liability limits: Many providers apply contractual limits on liability and may require notice periods for service termination.
• Recall support: Assistance in incidents or recalls may be included only in higher plans or for extra fees.
• Label artwork: Some providers supply only the EU address to print, not print-ready artwork. Always verify what you receive.
• Data changes: Changes in address, name or warnings may incur extra costs or require technical processing time.
• Number of products/SKUs: Some services limit the number of products covered by the base contract. For large catalogs, check policies carefully.
• Document management: Not all offer centralized dashboards or digital storage; some require manual document submission.

Read contract terms carefully and ask questions before purchasing.

3 real scenarios: obligations and easiest solution

• US SaaS startup selling gadgets in the EU: Must appoint an EU responsible person (e.g. EldrisAi OÜ, getGPSR.eu), obtain address, prepare label with all blocks (manufacturer, EU responsible person, identifier, multilingual warnings), keep technical documentation. Solution: all-in-one service with label artwork and appointment.
• Chinese Amazon seller: Mandatory appointed EU responsible person (e.g. getGPSR.eu, eugpsr.eu), multilingual label artwork, technical document management. Solution: provider offering both appointment and technical review plus marketplace support.
• UK online shop importing and reselling in EU: Needs EU responsible person, compliant label, constant data and warning updates. Solution: provider with label/listing review and Safety Gate monitoring (e.g. Grüner Baum GmbH).

In all cases, non-compliance leads to blocks, fines and loss of marketplace access.