Best GPSR Label Providers for Amazon, Etsy, and eBay Sellers

• The GPSR label is mandatory for almost all consumer products in the EU.
• Amazon and Etsy require an EU Responsible Person for sellers outside the EU.
• EU Label Compliance delivers print-ready artwork and permanent public registration.
• Prices vary: from €14 per product to unlimited annual fees.
• Not all providers include Responsible Person designation.
• B2B sellers in the EU do not need this service.

Updated 3 November 2026 · 7 sources checked

Providers compared

Prices as published on each provider's website on 3 November 2026, excluding VAT unless stated. Each row links to its source.

What Does the GPSR Law Require for Product Labels?

Regulation (EU) 2023/988 (GPSR) sets strict requirements for selling non-food consumer products in the European Union. Articles 9 and 16 are the legal pillars:

• Article 9: The product must display the manufacturer's name and postal address, the registered trade name or brand, and a type, batch, or serial number that allows product identification. A generic number for the entire catalog is invalid: it must identify a specific batch.
• Article 16: If the manufacturer is outside the EU, appointing a Responsible Person established in the EU with full name and postal address is mandatory. This block is critical: its absence can stop shipments at customs or cause marketplace listings to be removed.
• Warnings and safety: Must be in the official language of each country where the product is sold. English or automatic translations are insufficient: the law requires linguistic and cultural accuracy.

The hierarchy of placement is clear: first on the product, then on the packaging, and only if not possible, on an attached document. Skipping steps to save costs is one of the most common violations detected by authorities.

Practical example: a toy sold in France and Germany must have warnings in French and German, plus manufacturer data and, if applicable, the EU Responsible Person.

How to Choose a GPSR Label Provider: Key Factors and Practical Comparison

Choosing the right provider requires analyzing your situation and the services you actually need. Not all sellers require the same:

• Sellers outside the EU (Amazon/Etsy/eBay): Need both the GPSR label and designation of an EU Responsible Person.
• Sellers inside the EU (B2C): Need the GPSR label but not the Responsible Person.
• B2B sellers in the EU: Do not need either GPSR label or Responsible Person, per Article 16.

Choice also depends on product volume and markets:

• Low volume: Per-product services like EUSellKit can be more economical.
• Multi-market or high turnover: Unlimited annual services like EU Label Compliance are more efficient.
• Need for Responsible Person: GPSRHub and Garay Quality provide this service, essential for sellers outside the EU.

Always compare what the price includes and ask about additional costs before contracting.

What Does the Price Actually Include? Breakdown and Warnings

GPSR service prices can vary greatly depending on scope:

• EU Label Compliance: For an annual fee (from €290 for one market), offers final GPSR label artwork in 24 languages, vector pictograms, and a permanent code with public registry. Does not include Responsible Person or legal advice.
• GPSRHub: For £349, includes designation of EU Responsible Person, technical files, risk assessments, and declarations of conformity. It's a comprehensive package, ideal for sellers outside the EU seeking full compliance at once.
• EUSellKit: For €14 per product, delivers compliance documents, risk assessment, and marketplace-required info. Does not include Responsible Person, so better suited for sellers inside the EU or those who already have this service.
• EUProof: Offers GPSR documentation for marketplaces but no Responsible Person or legal advice. Price upon request.
• Garay Quality: GPSR compliance for Amazon, including Responsible Person and technical documentation management. Price upon request.

Some providers charge per product, others per year and market. If you have many SKUs or sell in multiple countries, unlimited services may be more cost-effective. Verify if the price includes updates, data changes, or technical support, as these may incur hidden costs.

Hidden Costs and Common Exclusions: What to Ask Before Contracting

Many GPSR service providers do not include certain key elements in the base price. It's essential to ask and read the fine print to avoid surprises:

• Personalized legal advice: No provider analyzed includes this in the standard price.
• EPR, WEEE, or battery registration: Not included in any listed services.
• Representation before authorities: Only the Responsible Person acts as contact, but not as legal representative in procedures.
• Sworn translations: Automatic translations can cause issues; EU Label Compliance offers warnings in 24 languages but not sworn translations.
• Data updates: Some providers may charge to update address or warnings after initial printing. EU Label Compliance keeps the public registry updated but does not specify extra costs for changes.
• Notice and cancellation periods: Always ask how far in advance you must notify if you want to change Responsible Person provider.

Checklist of questions to avoid hidden costs:

1. Does the price include data updates?
2. Are charges per product or flat fee?
3. Does the Responsible Person cover all my products and brands?
4. Is technical support included in case of inspection?

How the Designation of a Responsible Person Works Step by Step

1. Identify if you need a Responsible Person: If you sell from outside the EU to consumers in the EU (B2C), it's mandatory under Article 16 of the GPSR.
2. Choose a provider: Pick one offering this service, like GPSRHub or Garay Quality.
3. Contract and provide information: You must sign a contract and send full product data (name, batch, warnings, etc.).
4. Receive Responsible Person data: The provider will give you the name and postal address to include on your labels and online listings.
5. Update your products and listings: Modify label artwork and product pages on Amazon, Etsy, or eBay to reflect the new data.
6. Keep all documentation: Retain the contract, technical documentation, and correspondence with the provider. Authorities may request this information anytime.

Tip: If you change providers, update all labels and listings with the new data and comply with the previous contract's notice periods.

Risks and Penalties for GPSR Non-Compliance: What's at Stake

Non-compliance with GPSR can have serious consequences for Amazon, Etsy, and eBay sellers:

• Listing removal: Amazon and Etsy began requiring an EU Responsible Person at the end of 2024. Listings without this data may be automatically removed.
• Shipment detention at customs: Missing mandatory label blocks can cause shipments to be held at EU borders.
• Administrative fines: Some member states impose fines up to €30,000 for non-compliance, plus product withdrawal from the market.
• Reputational damage: Product recall notices published by authorities can harm brand reputation for years.

Real example: A US seller without an EU Responsible Person may see products blocked at customs and listings removed from Amazon.de and Amazon.fr within days.

Decision Matrix: Do You Need GPSR Labels and a Responsible Person?

This matrix summarizes when each requirement is mandatory based on your business model and location.

Checklist to Comply Today: Practical Steps

1. Verify your sales model: Do you sell B2C in the EU? Are you outside the EU?
2. Identify the need for a Responsible Person: If selling from outside the EU to consumers, it's mandatory.
3. Choose a provider: Use the comparison table to select the best fit for your volume and channels.
4. Request GPSR label and/or Responsible Person designation: Provide all required data (manufacturer, batch, warnings, markets).
5. Update your listings and packaging: Ensure data is correctly printed and published online before selling.
6. Keep all documentation: Keep contracts, final artwork, records, and communications with the provider.
7. Review periodically: If you change address, warnings, or Responsible Person, update everything and notify marketplaces.

What Providers Usually Don’t Say: Exclusions and Warnings

• Limited liability: Final legal responsibility before authorities lies with the seller, not the service provider.
• Data updates: Not all providers include free changes if you modify your address or warnings after initial printing.
• Per-product services: If you have many SKUs, per-product services may be more expensive than an unlimited annual fee.
• Notice periods: Changing Responsible Person requires updating all labels and listings and may have minimum contract terms.
• Inspection support: Most do not offer legal representation or personalized advice during inspections or litigation.

Always review the contract and consult all exclusions before committing.

Real Scenarios and Compliance Paths: Practical Examples

• 1. US SaaS company selling gadgets on Amazon EU: Must hire a Responsible Person provider (GPSRHub or Garay Quality) and ensure labels include all blocks and warnings in required languages. Can use EU Label Compliance for multilingual artwork and public registry.
• 2. Chinese manufacturer selling on Etsy France and Germany: Must designate a Responsible Person and have GPSR labels in French and German. GPSRHub or Garay Quality cover the Responsible Person; EUSellKit may be useful if only product documentation is needed and Responsible Person is already in place.
• 3. UK online store selling B2B to German companies: If only selling B2B, exempt from Responsible Person and GPSR label obligations. No need to contract these services.

These examples show how country of origin, channel, and business model determine obligations and best compliance path.