EU Label Compliance

How we work

Product label compliance checklist for non-EU sellers

Everything on this site compressed into the order a real check happens in. Run it before the print run, not after the container sails.

Example of the label this guide describes
Fac-simile of the file we deliver. Specimen data, invented company.

Before anything else

Know which markets the product is actually sold in, not which ones you hope for. Each market is a rule set, and the cheapest mistake is producing artwork for one and shipping to three.

Know your category. Toys, electricals and cosmetics each add blocks that a general layout does not have.

The eight checks

1. Manufacturer's legal name and full postal address, not a trade mark alone.

2. An operator established in the market: EU responsible person, UK representative, US distributor, Canadian dealer, Australian supplier.

3. A type, batch or serial number that identifies the production run.

4. Warnings and safety information in every required language, in settled legal wording.

5. Category marks in the right proportions: CE, UKCA, crossed-out bin, age warning, care symbols, Prop 65.

6. Net quantity and units where the market prescribes them, metric first in Canada and Australia.

7. Legibility: minimum x-height, contrast, permanence on the real substrate.

8. A proof printed at 1:1 and read on paper before the run.

After the run

Keep the declaration of conformity and the technical file where the named operator can reach them. Keep a copy of the artwork with its date. Update the record the day an address or a warning changes, so the labels already printed stay accurate.

If something is already wrong

Fix the record first, reissue the artwork, then decide about the stock. Relabelling is cheap compared with a withdrawal, and an authority treats a seller who corrected quickly very differently from one who argued.

A worked example

A cotton bath towel made in Türkiye, sold on Amazon in Germany, France and Italy, plus a shop in the United Kingdom. Two markets, two packs.

EU pack: manufacturer block, EU responsible person, batch, fibre composition sewn in, care symbols, warnings in 24 languages on the packaging, permanent code. UK pack: UK operator with a British address, English text, same composition and care, same code.

Total artwork: two layouts plus a sewn-in tag. One product record behind both, so the manufacturer block is identical and a correction reaches all of them.

Who does what, and when

You supply the product data and the conformity documents. We build the artwork and hold the public record. Your printer prints. Your named operator answers authorities.

The failure mode we see most is nobody owning the third step: artwork approved, never printed on the right substrate, and a warehouse full of stock with a label that peels.

Keeping it true over time

Diary the day the operator's mandate ends and the day the technical file needs review. Update the record the same day an address changes. Keep the dated artwork with the batch records so you can say which label went on which run.

The run sheet

StepOwnerEvidence to keep
Confirm markets and categoryYouWritten note in the file
Supply product and company dataYouRegistration documents
Build artwork and recordUsDated files and the code
Approve the 1:1 proofYouSigned proof
Print and applyYour printerSubstrate spec and run date
Answer authoritiesNamed operatorCorrespondence and deadlines

How the pieces fit

The same information, in the order an inspector or a reviewer meets it.

The run sheet1Confirm markets and category2Supply product and company data3Build artwork and record4Approve the 1:1 proof5Print and apply

Words that keep coming up

Product record
The data behind the permanent code, from which every market pack is generated.
Market pack
The set of files for one jurisdiction.
1:1 proof
A print-size proof used for approval and as evidence.
Reissue
A new file produced after a data change, free of charge.

Questions people ask

How long does a full set take?

The certificate and the permanent code are immediate; the print-ready artwork follows within a few working hours.

What if my supplier will not give me the data?

Then you cannot label the product honestly, and that is a supplier problem before it is a labelling one. We will tell you rather than inventing a line.

Do you review labels I already have?

Yes. Send the artwork or a photograph and we say what is missing, block by block.

How many products can one subscription cover?

Unlimited. Plans count markets, not SKUs.

Can you review a competitor's label?

We can tell you what blocks it carries. We do not write opinions about other companies' compliance.

What if I only sell in one country?

You still buy one market: the EU counts as one, so a seller in Germany alone pays the same as one selling in all 27.

Related guides

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