Cheapest Options for GPSR-Compliant Labels for Online Sellers

• EU GPSR requires specific label blocks and a responsible person in the EU (Art. 9, 16, 19).
• EU Label Compliance: EUR 290/year, unlimited products, print-ready, all 24 EU languages.
• Other providers offer QR/storage labels but not full GPSR compliance.
• Service includes permanent product code and public record for traceability.
• No product testing, CE marking, or legal representation included.
• Not needed for B2B-only or non-EU/UK sales.

Updated 4 November 2026 · 6 sources checked

Providers compared

Prices as published on each provider's website on 4 November 2026, excluding VAT unless stated. Each row links to its source.

What the Law Requires: GPSR Label Compliance Explained

The General Product Safety Regulation (EU) 2023/988 sets out strict requirements for labeling most non-food consumer products sold in the EU. The regulation applies to new, used, repaired, or reconditioned products made available to consumers. The key articles relevant to labeling are:

• Article 9: Requires the manufacturer’s name, registered trade name or trademark, and postal address to appear on the product, packaging, or an accompanying document. A website is not sufficient.
• Article 16: For goods from outside the EU, a responsible person established in the EU must be named with their own postal address. This is the block most often missing and the most common cause for customs holds or market withdrawal.
• Product Identifier: Article 9 also requires a type, batch, or serial number that uniquely identifies the product. This cannot be a generic catalogue number; it must be specific to a production run.
• Warnings and Safety Information: Article 19 requires that all warnings and safety information be provided in a language understood by consumers in each country where the product is sold. Each EU member state decides which language(s) are acceptable, so multi-country sellers must include all relevant languages.
• Online Offers: Article 19 also mandates that the manufacturer’s and responsible person’s details, product identifier, and warnings be displayed in the online offer before purchase—not just in the box.

Failure to meet these requirements means the product cannot be lawfully sold in the EU (Article 12(3)). Distributors must also verify the presence of a responsible person in the EU. These rules apply to almost all physical consumer products, regardless of where the seller is based.

How to Choose a GPSR-Compliant Label Service

Choosing a label service for GPSR compliance is not just about cost—it's about ensuring every legal requirement is met for each market. Here’s what to look for:

• Complete Legal Blocks: The service must provide all four required blocks: manufacturer, responsible person, product identifier, and warnings in every required language.
• Print-Ready Artwork: Files should be delivered in high-resolution PDF (300 dpi CMYK with bleed), SVG, and PNG formats, ready for professional printing or in-house use.
• Permanent Record: A permanent code and public record for each product allow for traceability and ongoing compliance, especially if details change after printing.
• Language Coverage: For EU sales, artwork should include all 24 official EU languages to cover every member state.
• Speed and Flexibility: Look for providers who deliver artwork quickly (same day if possible), and offer a trial period so you can verify the output before committing.

Most QR code or inventory label providers do not offer legal compliance—they lack the required blocks, translations, and responsible person address. They are suitable only for internal inventory management.

Decision matrix:

What the Price Really Includes (and What It Doesn’t)

Understanding what you get for your money is crucial. EU Label Compliance charges EUR 290 per year (excluding VAT, price_verified_on_source_page) for unlimited products and includes:

• Print-ready label artwork for each product, in all 24 EU languages
• Permanent product code and public record page
• Certificate and code issued immediately; artwork delivered within a few working hours (same day if before 15:00 CET)
• Files in PDF, SVG, and PNG formats

What is not included:

• No product testing, CE marking, or technical file
• No legal advice or representation
• No EPR, WEEE, or battery registrations
• Not a government certification—record documents client-supplied data

By contrast, QR label services like 2Pack Storage, Smatagee, SmartPacks, and ToteScan offer much lower per-label costs but do not provide any of the legal blocks, translations, or responsible person address required for EU GPSR compliance. Their services are designed for inventory management, not legal labeling.

Checklist for buyers:

1. Confirm if you sell B2C in the EU or UK.
2. Check if you have an EU responsible person.
3. Gather manufacturer and product details.
4. Request compliant label artwork from a provider.
5. Apply labels as required (product, packaging, or leaflet).
6. Keep a record of the label and public code.

Hidden Costs and Exclusions

Many providers, including EU Label Compliance, are transparent about what is and isn’t included, but some exclusions and potential hidden costs are common across the industry:

• Product Testing and CE Marking: Not included. You must arrange any required product testing or CE certification separately.
• Legal Advice: Not provided. The service does not act as a legal representative or responsible person.
• National EPR, WEEE, Battery Registrations: Not included. These must be handled separately if your products require them in the EU or UK.
• VAT: Charged if applicable (reverse charge for EU businesses with a VIES-valid number; no EU VAT outside the EU; Czech VAT otherwise).
• Updates and Corrections: The permanent code allows for updates to the public record, but if you need new artwork due to major changes, this may require a new request (fee not specified).
• Liability: The provider documents client-supplied data and does not verify its accuracy. Responsibility for correctness remains with the client.

What providers usually do not say:

• Notice periods for changes or updates (not specified in available data)
• Per-request fees for additional services or corrections (not specified)
• Limits on liability for incorrect or incomplete information (not specified)

For QR label services, hidden costs may include mandatory app subscriptions (Smatagee, SmartPacks), limited label quantities per purchase, or fees for premium features. None of these services provide legal compliance for EU product safety labeling.

How Appointment and Label Creation Works Step by Step

Getting GPSR-compliant labels through EU Label Compliance is designed to be fast and straightforward. Here’s how the process works, step by step:

1. Sign Up: Start with a seven-day free trial—no card required. Verification is by a six-digit code sent to your company email address.
2. Enter Product and Company Details: Provide the manufacturer’s name, responsible person’s details (if you have one), product identifier, and any required warnings or safety information.
3. Certificate and Code: As soon as your product is entered, you receive a certificate and a permanent code for the product. This code links to a public record page that remains current even if your details change later.
4. Artwork Delivery: Print-ready artwork (PDF, SVG, PNG) is delivered within a few working hours, or the same day if ordered before 15:00 CET. The artwork includes all required blocks and warnings in all 24 EU languages.
5. Apply the Label: Place the label on the product, packaging, or an accompanying document as required by the regulation’s hierarchy. For very small items, a reduced mark may be used on the product, with a full layout on the packaging.
6. Ongoing Compliance: If your address or warnings change, the permanent code’s public record can be updated, so labels already printed remain valid for traceability.

This process ensures you have documentation ready for customs or market surveillance, and that your labels meet the latest requirements for every EU country where you sell.

Risks, Fines, and Who Actually Needs GPSR Labels

Selling products in the EU without compliant labels is a serious risk. Under Article 12(3) of the GPSR, non-compliant products cannot be lawfully placed on the EU market. Market surveillance authorities can withdraw your product, issue fines, and publish withdrawal notices that may harm your brand reputation.

The most common compliance failures are missing the responsible person block, using a trademark instead of a legal name, or failing to provide warnings in all required languages. These issues can result in customs holds, product withdrawal, and delays in getting your goods to market.

Who needs GPSR labels?

• B2C sellers in the EU/UK: Required by law for almost all non-food consumer products.
• Non-EU sellers shipping to EU consumers: Must appoint an EU responsible person and use compliant labels.
• Marketplace sellers (Amazon, Etsy, eBay): Platforms may enforce compliance and remove non-compliant listings.

Who does not need GPSR labels?

• B2B-only sellers: Not required for business-to-business sales.
• Sellers not placing products on the EU or UK market: Not subject to EU GPSR.
• Service providers or digital-only businesses: No labeling required.

Decision matrix:

Three realistic scenarios:

• US SaaS company selling hardware to EU consumers: Needs full GPSR label and EU responsible person. The simplest route is to use a service like EU Label Compliance for artwork and appoint a local responsible person.
• Chinese Amazon seller shipping to EU: Must appoint an EU responsible person and use compliant labels. Using a provider that delivers all language blocks and a public record helps avoid customs holds.
• UK online shop selling only in the UK: Needs UKCA and a UK responsible person, but not EU GPSR. For EU sales, full GPSR compliance is required.