How to Compare GPSR Label Services for Amazon, Etsy and eBay?

• The GPSR requires specific information about the manufacturer, the responsible person, and warnings.
• Amazon, Etsy, and eBay require this information to be visible before purchase.
• Services differ: some include the responsible person or document management, others the creation of multilingual labels.
• Compare annual prices, number of products covered, and exclusions.
• Compliance depends on seller location, product type, and sales channel.
• Some services are unsuitable for B2B sellers or manufacturers already established in the EU.

Updated 5 November 2026 · 7 sources checked

Providers compared

Prices as published on each provider's website on 5 November 2026, excluding VAT unless stated. Each row links to its source.

What the Law Requires to Sell on Amazon, Etsy and eBay (Articles 9, 16, 19 GPSR)

Regulation (EU) 2023/988 (GPSR) applies to almost all non-food consumer products sold in the EU, including on Amazon, Etsy, and eBay. Articles 9, 16, and 19 are central:

• Article 9: The product, packaging, or accompanying document must indicate the name and address of the manufacturer, a batch/type/serial number to identify the production, and warnings in the language of each sales country. A website does not replace a postal address.
• Article 16: For imported products, a responsible person established in the EU must be designated, with a name and address distinct from the manufacturer. This person is the official contact for authorities during inspections.
• Article 19: The same information must be visible in the online listing before purchase, not just on the product or packaging. This specifically concerns Amazon, Etsy, and eBay.

Platforms require updating the “manufacturer” and “responsible person” fields in listings. Warnings must be translated into all official languages of the sales countries, often implying 24 languages for full EU coverage. Common errors include using a logo instead of the legal name, missing physical address, poorly translated warnings, or a QR code replacing mandatory text (which is never allowed).

In summary, GPSR compliance is mandatory for marketplace sellers: it determines access to the European market and the sustainability of listings.

How to Choose the Right GPSR Service Based on Your Situation

Your choice depends on several factors: your location (EU or non-EU), number of products, sales channel (Amazon, Etsy, eBay), and internal resources. Here's a decision aid table:

Practically:

• If you are a seller based in the US or China, you must designate a responsible person in the EU (e.g., GPSRHub) and generate compliant labels (e.g., EU Label Compliance).
• If you are a European SME, a multilingual labeling solution (EU Label Compliance) is often sufficient unless you import third-party products.
• GPSR-Sofort may suit large catalogs needing quick regulatory information but does not handle the responsible person.

Also assess how easily information integrates into your online listings: some services assist with Amazon/Etsy/eBay management, others do not.

What the Price Actually Includes (and What It Never Does)

Price differences reflect very varied services. Here is what each offer includes according to official data:

• EU Label Compliance: Annual price for unlimited products per market, ready-to-print labels in 24 languages, permanent code and public registration, fast delivery (same day before 3pm CET), 7-day free trial. Does not include responsible person, document management, or CE declaration of conformity.
• GPSRHub: Annual price for EU responsible person, technical file creation, risk assessment, declaration of conformity, 10-year document storage, handling authority requests, marketplace listing support. Number of products covered not specified.
• GPSR-Sofort: Low entry price (from €29), provision of GPSR information for all products, warnings with source, risk analysis by product group. No EU responsible person or full document management.

Warning: some services may charge additional fees for each modification, early termination, or handling specific requests. Always check terms and what is truly included in the advertised price.

Steps to Appoint a Responsible Person and Obtain a Compliant Label

Here is the detailed process to ensure GPSR compliance for your products on Amazon, Etsy, or eBay:

1. Identify your status: Are you a manufacturer, importer, distributor? If you have products made abroad under your brand, you are considered the manufacturer.
2. Gather required information: Manufacturer name and address, batch/type/serial number, safety warnings, pictograms, and contact details of an EU responsible person if needed.
3. Choose a suitable service: If outside the EU, select a provider for the responsible person (e.g., GPSRHub). For multilingual labeling, choose EU Label Compliance.
4. Generate your compliant labels: Provide information to your provider. EU Label Compliance issues the certificate and code immediately, with ready-to-print artwork within hours.
5. Add information to your listings: Update the “manufacturer” and “responsible person” fields on Amazon, Etsy, eBay, and insert warnings in the target country’s language.
6. Keep the technical documentation: Even if not provided by all services, keep records of your compliance evidence, technical files, and exchanges with providers.

Concrete example: a US seller on Amazon EU must appoint a responsible person via GPSRHub, then use EU Label Compliance to generate multilingual labels and update online listings.

Risks, Controls and Penalties for Non-Compliance

Market surveillance authorities conduct regular checks, often triggered by visual inspection of the label or online product listing. Main risks include:

• Shipment blocking: Lack of an EU responsible person blocks import of non-EU products.
• Listing removal or suspension: Amazon, Etsy, and eBay can suspend listings if GPSR information is not visible before purchase.
• Administrative fines: Amounts vary by country but can be significant for repeated violations.
• Publication of a withdrawal notice: A public product recall notice harms brand reputation and remains accessible long after resolution.

Checks focus first on presence and readability of mandatory blocks (name/address, responsible person, batch number, warnings). In case of non-compliance, authorities may request the declaration of conformity and technical file. Speed of response is also noted.

When in doubt, it is better to anticipate and document every step of your compliance.

What Providers Don’t Always Tell You

• Limits of liability: No service guarantees the technical compliance of the product, only the compliance of the label or documentation provided at a given date.
• Common exclusions: Responsible person services do not systematically include multilingual label creation, online listing management, or CE declaration of conformity.
• Additional fees: Some providers may charge fees for each modification, early termination, or handling specific requests. Terms and conditions must be read carefully.
• Notice periods: Notice periods for changing the responsible person or terminating a contract are not always specified online.
• Ongoing obligations: Maintaining a responsible person and updating information are continuous obligations: one-time compliance is insufficient.

In summary, GPSR compliance is an ongoing process requiring regulatory monitoring and rigorous document management beyond simply creating a label or appointing a responsible person.

Practical Checklist to Be Compliant Today

1. Identify your status (manufacturer, importer, distributor, private label).
2. Check if you sell to consumers in the EU via Amazon, Etsy or eBay.
3. Gather: manufacturer name and address, EU responsible person (if non-EU), batch number, multilingual warnings.
4. Choose a service suited to your needs (see comparison table).
5. Create and verify your labels (multilingual, printable format, readability, pictograms).
6. Add all required information in your online listings (before listing).
7. Keep technical documentation and proof of compliance (technical file, certificates, provider exchanges).
8. Monitor regulatory changes and update your information if address or warnings change.

This approach reduces risks of blocking, fines, or product withdrawal.